Midwestvelo is a cycling team located in the Kansas City metro area which rides to support cancer research. As well as other marketing support Midwestvelo needed a new identity created. One that said who they were, what they do and of course just looked cool on their racing suites. We created a new mark for the race team, updated race suits and website. Blue Octane is a proud supporter and sponsor of Midwestvelo and their efforts to bring awareness and dollars to cancer research and a healthy living.